Not known Factual Statements About Johnnie Walker Blue Label Ultra
Not known Factual Statements About Johnnie Walker Blue Label Ultra
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In our quest to the lightest bottle attainable, we took our vision to the group of specialist glassmakers. Discovering shapes and glassblowing tactics to minimise glass usage without compromising toughness.
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We hope that our discoveries could have a constructive effects inside the broader sector and aid find out new choices for lighter, lessen carbon packaging alternate options.”
Sure—this collectible version could be ordered online and shipped securely in your door with signature affirmation.
Liquid Light enveloped readers in a mesmerizing interaction of light and shadow, with relocating gentle passing by way of glass forms and projecting sophisticated patterns on to white walls.
“We didn’t really know what we ended up heading to be able to obtain once we set out to force the boundaries of luxurious, and the result is something that lots of claimed would not be feasible.
Diageo has mentioned the “previously claimed ‘lightest weight scotch whisky bottle’ was released by a get more info British isles retailer and weighed all-around 298 grams.”
“We took our eyesight to your workforce of skilled glassmakers and all through a 5 12 months test-and-study course of action slowly and gradually found how to create elegant, lightweight glass. The technological difficulties that lightweighting provides led us to include a variety of style and design and manufacturing technical specs that we could not have envisaged At the beginning of our journey; in the requirement of the tear fall condition which We've moulded to nevertheless mimic the long-lasting square method of Johnnie Walker bottles, to your addition of the protective cage to permit for the round base, and the hand-making and filling of each particular person bottle to prevent damages in creation.”
Stated system aims to reduce the bodyweight of glass in Johnnie Walker packaging. This should have a immediate effect on the carbon emissions of Johnnie Walker packaging, both with regard to production and transport.
The expose of Johnnie Walker Blue Label Ultra indicators the manufacturer’s dedication to innovation, with hopes that the bottom-breaking style could encourage the more lavish, lightweight, and very low-carbon whisky bottles of tomorrow.
It is a one-off bottle for now illustrating the artwork on the possible, being a design and style experiment and redefining light-weight as luxury. We're going to keep on to apply these learnings throughout the broader Diageo assortment.
Liquid Gentle enveloped visitors in a mesmerizing interplay of light and shadow, with shifting mild passing by way of glass varieties and projecting tasteful styles on to white partitions.
Johnnie Walker got down to advance the spirits business by experimenting with light-weight glass for its luxurious whiskies, impressed by the development in direction of 'delicate' rather than 'weighty' luxury. The result was the Johnnie Walker Blue Label Ultra bottle, weighing just 180g without the closure.